A high-volume enquiry business where the gap between interest and decision is long and most follow-up falls through the cracks.
Showroom sales in this sector move fast at the front end. Customers come in, see something they like, take a quote away and start comparing. The problem is what happens next.
Most businesses in this space are good at generating enquiries. Very few have a reliable process for staying in front of those enquiries until a decision is made. Quotes go out and then go quiet. Momentum is lost to a competitor who happened to call at the right moment.
That's the gap Inkanoko works in.
Whether a high volume of leads is actually translating into a high volume of consistent follow-up, or just a longer list of things nobody gets to.
What percentage of quotes actually convert, and whether that number is tracked at all.
Whether the process holds up during peak enquiry periods, or quietly breaks down under volume.