Project values are high. Sales cycles are long. And the person doing the selling is usually also the person doing the work.
A bespoke landscaping project can take weeks to scope, design and quote. The client goes quiet. Life gets in the way. The proposal sits in their inbox and nobody follows it up because the owner is on site, managing a build.
This is a sector where the quality of the work rarely loses the business. It's the process around it that does.
That's the gap Inkanoko works in.
Who is responsible for chasing a quote when the owner — usually the main point of contact — is out managing an active project.
How long proposals sit after a design is delivered, and what happens (or doesn't) during that gap.
Whether upcoming season capacity is being filled proactively, or reactively as enquiries happen to convert.