High-value, consultative sales and a long gap between first visit and signed contract where a lot can go wrong.
Showroom sales are built on trust and patience. A customer comes in, spends time with a designer, gets excited, takes a quote away. Then life gets in the way.
The sales cycle in this industry is long. There are a lot of decisions to make, a lot of competing quotes, and a lot of time for momentum to fade. Most showrooms are good at the first conversation. The challenge is everything that comes after it.
That's the gap Inkanoko works in.
Whether the person who ran the consultation is also the one responsible for chasing it — and what falls through when they're busy with the next client.
How many live quotes are outstanding, at what stage each stalled, and when they were last contacted.
Whether you're still front of mind when the customer is ready to decide between two or three showrooms.