High-value, consultative sales and a long gap between first visit and signed contract where a lot can go wrong.
Showroom sales are built on trust and patience. A customer comes in, spends time with a designer, gets excited, takes a quote away. Then life gets in the way.
The sales cycle in this industry is long. There are a lot of decisions to make, a lot of competing quotes, and a lot of time for momentum to fade. Most showrooms are good at the first conversation. The challenge is everything that comes after it.
That’s the gap Inkanoko works in.
