A high-volume enquiry business where the gap between interest and decision is long and most follow-up falls through the cracks.
Showroom sales in this sector move fast at the front end. Customers come in, see something they like, take a quote away and start comparing. The problem is what happens next.
Most businesses in this space are good at generating enquiries. Very few have a reliable process for staying in front of those enquiries until a decision is made. Quotes go out and then go quiet. Momentum is lost to a competitor who happened to call at the right moment.
That is the gap Inkanoko works in.
